21 Days to a Big Idea!: Creating Breakthrough Business Concepts - Softcover

Mattimore, Bryan

 
9781626818316: 21 Days to a Big Idea!: Creating Breakthrough Business Concepts
Softcover
ISBN 10: 1626818312 ISBN 13: 9781626818316
Verlag: Diversion Books, 2015

Inhaltsangabe

From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold.

Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts.

By investing less than an hour a day for twenty-one days, you will:
1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and
2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up.

Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first―or your next―biggest idea.

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Über die Autorin bzw. den Autor

Bryan W. Mattimore is cofounder of the Growth Engine Company (www.growth-engine.com), a sixteen-year old innovation agency based in Norwalk, Connecticut. Bryan has facilitated over a thousand brainstorming sessions, and managed over two hundred innovation projects, leading to over $3 billion in new sales for a wide variety of Fortune 500 clients, including Kraft, Unilever, Ford, BNY Mellon, LVMH, Merck, and Pepsi. A cum laude graduate of Dartmouth, his last book on ideation and innovation process was IDEA STORMERS: HOW TO LEAD AND INSPIRE CREATIVE BREAKTHROUGHS (Wiley Jossey-Bass). He is also the inventor of the creativity training game, Bright Ideas.

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Verlag
Diversion Books
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1626818312
ISBN 13 
9781626818316
Einband
Taschenbuch
Anzahl der Seiten
156
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Verantwortliche Person
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