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Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business - Softcover

Mackey, John; Sisodia, Rajendra

 
9781625271754: Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business
Softcover
ISBN 10: 1625271751 ISBN 13: 9781625271754
Verlag: Harvard Business Review Press, 2014

Inhaltsangabe

As seen on Oprah’s Super Soul Sunday

The bestselling book, now with a new preface by the authors

At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future.

Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment.

Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.

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Über die Autorin bzw. den Autor

John Mackey is co-CEO and cofounder of Whole Foods Market and cofounder of the nonprofit Conscious Capitalism, Inc. He has devoted his life to selling natural and organic foods and to building a better business model. Dr. Rajendra (Raj) Sisodia is cofounder and trustee of Conscious Capitalism, Inc. and professor of marketing at Bentley University. He has authored seven books, including Firms of Endearment.

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Verlag
Harvard Business Review Press
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1625271751
ISBN 13 
9781625271754
Einband
Taschenbuch
Anzahl der Seiten
368
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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