A New York Times, Los Angeles Times, USA Today, and IndieBound bestseller that Fortune says is a must-read for any entrepreneur!
The dynamic, game-changing guide to finding success and fearlessly outsmarting the system.
Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn’t always lead to fulfillment. In fact, according to Gallup research, nearly 90 percent of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms?
You hustle.
The secret lies in making manageable tweaks and placing small bets on pursuits that propel you from who you are today to the person you’re destined to become.
In Hustle, Neil Patel, Patrick Vlaskovits, and Jonas Koffler—three of the nation’s top entrepreneurs and consultants—have teamed up to teach you how to look at work and life through a new lens—one based on discovering projects you enjoy and the people and opportunities that support your talents, growth, income, and happiness.
The authors reveal their groundbreaking three-part framework of Heart, Head, and Habits. Along the way, you will learn to redefine hustle as the optimal path to success using powerful, often counterintuitive, advice, including:
• Why you must own your dreams, not rent dreams from others
• Ways to create your own luck and “POP”
• How to betray yourself to stay true to yourself—and develop your potential
• The four major career hustles and the path that's best for you
More than just an inspirational career guide, Hustle aims to fundamentally transform the way you work and live, and give yourself permission to thrive in today’s uncertain world.
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NEIL PATEL is the co-founder of Crazy Egg and Hello Bar. He helps companies like NBC, GM, HP, and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He lives in Seattle, Washington.
PATRICK VLASKOVITS is an entrepreneur and the New York Times bestselling author of The Lean Entrepreneur. His writing has been featured in the Harvard Business Review and the Wall Street Journal, and he speaks at technology conferences nationally and internationally, including SXSW, GROW Conference, The Turing Festival, and The Lean Startup Conference. He is founder and CEO of Superpowered Inc.
JONAS KOFFLER is a creative media consultant, producer, and writer. He advises internationally recognized thought leaders and creative artists, helps organizations innovate, develops strategy and intellectual property for startups and billion-dollar companies alike, and has contributed to multiple bestselling books. He lives in Austin, Texas.
1
DON'T RENT YOUR DREAMS, OWN THEM
"There's a simple doctrine. Outside of a person's love, the most sacred thing that they can give is their labor. And somehow or another along the way, we tend to forget that. And labor is a very precious thing that you have. And any time that you can combine labor with love, you've made a merger."
--James Carville in The War Room
Not Simply a Means to an End
The work we choose to do reflects who we are. It's not intended to be some trivial endeavor or accidental outlet. But we cannot escape the fact that too many of us spend our best years working harder than ever with less to show for it than ever before.
By day, we're trapped in the monotony of unfulfilling work and jobs that may well disappear tomorrow, and by night, we're buried under the mounting pressure of credit card and student loan debts. We waste years of our lives spinning around an unforgiving hamster wheel of arbitrary rules and irrational fears. We defer our freedom to an antiquated nine-to-five system controlled by others. And yet we see some people control their destinies, own their dreams, and reap their riches--and, in some small way, change the world for the better. They've figured out something many of us have overlooked.
In the 20th century, we all trusted a rewards system that seemed to work. As we pursued the middle-class dream of mobility, we put our noses to the grindstone and toiled. We accepted the rules and in return we enjoyed a fair salary, job security, affordable housing, and lives better than the ones our parents had. These days, however, loyalty doesn't translate into success, and "leaning in" doesn't lead to fulfillment. As we're asked to take on increasingly greater burdens for fewer rewards, we are no longer promised the security, protection, or consistency that used to be the trade- off for chaining ourselves to the plans of others. Meanwhile, while we're denied the pursuit of authentic freedom, others seize opportunities for creative expression and discover work they enjoy in settings supportive of their talents and, in turn, find the life they want. Their ends, their dreams, justify the means. Yours can too.
So What Happened to Our Dreams?
ACHTUNG BABY: The next couple of pages could sting, and that is by design. Put on your big boy pants and keep reading as we make sense of how we got here.
Once upon a time, in a society much like this one, nearly anyone with a decent work ethic and a desire to grow could build a solid career with stability and upward mobility. This was a time when that little house with the white picket fence was within the reach of every man and woman. Yet in our jobless economy, we are £ded by the forces of globalization, the inflation they say "doesn't exist" diminishes any salary gains, most of us are wage slaves living check to check and month to month, and few of us have saved much for the hard times that will come.
In the United States today, 40 million of us are chained to onerous student loans that clip our wings, and more than 20 million of us are confined to our parents' nests. We ask ourselves, What happened to an education that cost less than a house? Anyone? Bueller? Bueller?
Speaking of homes, how about owning a home you can afford to keep? Oh, the irony of buying a house these days! On your way to the poorhouse, so many of us become "house poor" first. Around the globe, millions echo our experience, working hard yet feeling stifled by a stew of uncertainty, becoming less sure about their futures by the day.
Dear Millennials and Gen Xers:
It wasn't always like this.
We're truly sorry.
THE BABY BOOMERS AND THE GREATEST GENERATION
It's a troubling state of affairs. Just as we start to make more money, when we finally feel as if we're getting ahead, the tax system slaps us back to reality. What happened to our own piece of the dream and the freedom to live our lives under rules that make sense?
Is the American Dream alive or dead? That depends on whom you ask. A 2015 survey from the Institute of Politics at Harvard University asked 18- to 29- year-olds that very question. Respondents were nearly evenly split: 48 percent answered "Dead" and 49 percent favored the affirmative "Alive." Interestingly, nearly 58 percent of college graduates said the dream was alive for them personally, whereas only 42 percent of noncollege graduates felt the same way.1
Among our 30- and 40-something peers, whom we informally polled, the results were about the same, with nearly half believing the American Dream to be either dead or in purgatory. This got us thinking that perhaps some of the political rhetoric of late is right. Maybe there's a bigger game in play? One we're aware of but can't clearly see.
Yes, Virginia, the Game Is Rigged
If you've ever felt as if you were a pawn in someone else's chess match, you're in good company. Legendary comedian George Carlin captured it wryly when he said, "It's a big club, and you ain't in it . . . They tell you what to believe, what to think, what to buy. The table is tilted folks, the game is rigged and nobody seems to notice, nobody seems to care."
Whether you choose to accept Carlin's disheartening outlook or dismiss it, reality reflects that everyone is playing the same game of success among unseen spiderwebs. And the game of success is one of complacency and conformity.
Here's a little secret: We're not playing that game. You shouldn't either.
The age-old tropes for how to live are just models for complacency and conformity: Sit at your school desk, do your work, get good grades, get a car, get hitched, string together some decent jobs, purchase a home and have 2.2 kids, and in 40 years you can retire, idle, and die. Gotcha!
Place our trust in today's system? Please. It's a rigged game designed to snare us from the onset of our adult lives with student loans, credit cards, bloated mortgages, unfulfilling work that quickly gets outsourced to the lowest bidder, overpriced health care, and quickly commoditized McJobs. And the majority who run with the herd hate their jobs anyway. It's no exaggeration. According to research from the Gallup organization, where, incidentally, Jonas once worked--and hated his job--nearly 90 percent of workers around the world feel emotionally disconnected from what they do professionally. Their jobs are more often a source of frustration than one of fulfillment.
The most maddening aspect of this conundrum is that by following all the old rules, we ourselves hold the hand that holds us down. That is, the system seems hell-bent on keeping us in line, and even if we have thousands of reasons to hit the eject button and figure out a better way, we always seem to find an excuse to justify staying stuck.
And as we well know, it sucks.
Not on Sale This Week: The American Dream
Conventional thinking dictates that college is paramount to cultivating a mind capable of critical thought, which leads us down the path toward a meaningful career. On second thought, it is clear that the ability to think critically does, indeed, lead us down that path. But college may or may not be a part of that story. Of course, the college experience may offer value other than mere edification, but any way you look at it, that edification is not exactly inexpensive these days, with the average cost of a 4-year degree in the United States rising dangerously above six figures, two to three times as expensive as colleges in Canada2 and astronomically pricey when compared to no-cost universities in Germany, where fearless Americans and other foreign students have begun to flock to enjoy obvious advantages. But for those who opt to stay within our borders for their education, have no fear: You can always just take out a loan.
And we have. Oh, we...
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