Written by the Assistant Dean of the School of Business and Economics at the Catholic University of America, this fast-paced, thought-provoking book argues that the creation of integrity-infused organizations is the key to long-term success, personally and in the marketplace. Through sound explanations, detailed examples, and personal stories, it shows business leaders how to infuse integrity – and bring success – into their organizations by implementing the four core principles of Catholic Social Doctrine.
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Dr. Brian Engelland is Associate Dean of the School of Business and Economics, the Edward J. Pryzbyla Chair of Business and Economics, and Ordinary Professor of Marketing. He teaches market research, market strategy and other marketing electives in support of the BSBA and MSBA degrees. Prior to becoming an academic, he was a product development executive and served in a series of leadership positions for two Fortune 500 corporations. Later, he became president of a marketing consultancy agency, Engelland and Associates, which helped clients successfully introduce new products and services.
These pages show you how to infuse integrity into your business and why it is so essential to success. You will learn not only the responsibilities you have to your employees, to your customers, and to society in general, but also why you must fulfill these responsibilities to remain competitive. In short, you'll learn how to do the right thing in business, and how to do it the right way.
From Force for Good you'll learn:
These helpful pages include, as well:
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