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Sport Industry Research and Analysis: An Approach to Informed Decision Making - Softcover

Cuneen, Jacquelyn

 
9781621590170: Sport Industry Research and Analysis: An Approach to Informed Decision Making
Softcover
ISBN 10: 1621590178 ISBN 13: 9781621590170
Verlag: Routledge, 2016

Inhaltsangabe

Sport Industry Research & Analysis

offers a no-nonsense, straightforward approach to the study of research design and statistical analysis in the sport enterprise. Each chapter outlines real-world instances in which research and statistics contribute to bottom-line decisions. The book includes clear, progressive instructions, using spreadsheets for statistical computations and analyses. The explanations for the calculations and analyses are presented in the context of sport industry scenarios with sample data. Additional scenarios with sample data provide hands-on practice with each statistical test.

"In Practice" contributions from sport industry professionals demonstrate how these practitioners use research and statistical analysis in their everyday tasks.

This book's succinct, applied approach to research design and statistical analyses provides readers with essential skills to help them understand the importance of an information-based approach to decision making in the sport enterprise.

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Über die Autorin bzw. den Autor

Jacquelyn Cuneen is a Professor of Sport Management at Bowling Green State University, US, where she teaches sport and event promotion and supervises sport management field experience students. Her research foci are sport-related advertising and professional preparation of sport managers. She has authored or co-authored more than 50 scholarly and professional articles for numerous journals. She has served in various elected and appointed offices for NASSM, the Sport Marketing Association, and the Ohio Association for HPERD.

David A. Tobar

is an Assistant Professor at Bowling Green State University, US. His research interests include personality and well-being in athletes, exercisers, and sport fans. In addition, he is the Co-Director of the Exercise and Sport Psychology Laboratory.

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Verlag
Routledge
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1621590178
ISBN 13 
9781621590170
Einband
Taschenbuch
Anzahl der Seiten
262
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar