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Alexander Barrett is a writer, an illustrator, and a copywriter at Wieden+Kennedy. He has contributed projects to Adult Swim and the Warner Bros. Creative Lab, and is a former resident of Portland. He lives in Los Angeles.
the Rain
When you start talking about visiting or moving to Portland, people are going to warn you about the rain. Apparently, the consensus between everyone I know is that they'd like to live in Portland, but they just can't deal with the oppressive, ever-present rain.
Here is Portland's greatest secret: It doesn't rain that much. It's a little gloomy for most of the winter, but it only occasionally gets really serious about raining. It drizzles, sure, but anyone can manage a drizzle.
I don't want to seem paranoid, but there is absolutely a conspiracy at work here. Portlanders over-hype the rain in order to keep outsiders from moving in. When tourists visit in summer and think Portland is a paradise on earth and the answer to all of their problems, the locals say, "Sure, but this only lasts for four months. The rest of our life here is a wet, cloudy, living hell. Save yourself! Get out while you still can!" And then the tourists back away slowly and leave the city forever, allowing the locals to stretch their legs, and making the lines at Pine State Biscuits much shorter.
It might not be ethical, but it works.
Okay, I started writing this in January. It is now March. It rains plenty here. It rains about 37.5 inches a year. I'm not part of this conspiracy. I am actually annoyed. It is oppressive. It is ever-present. I'm told it won't stop until the Fourth of July. Save yourself! Get out while you still can!
Reading this over, I'm worrying that I may be focusing too much on the weather right off the bat. Weather shouldn't make a city. But in Portland's case, it really does. Everything about Portland changes with the seasons. And by seasons, I'm talking about Rain and Summer. During the rain, Portland is dreary, but it's still a great city. During the summer, it borders on heaven.
More on that later.
One more observation about the rain: Portland is full of cool people. Raincoats are not cool. How do cool people stay cool in the rain? They get really wet, that's how.
CHAPTER 2Nickname City
Portland hates calling itself "Portland." It has a lot of nicknames and it's pretty hard to keep track of them. Here's a convenient list, so you'll have them all in one place.
1. City of Roses
There are two possible reasons for Portland's official nickname.
a. In 1871, Leo Samuel moved to Portland. He always kept perfectly groomed rose bushes on his front lawn. A pair of clippers sat next to the bushes so passersby could snip off a flower and take it with them, perhaps for use as a boutonniere. In 1906, Samuel founded the Oregon Life Insurance Company.
b. During an 1888 Episcopal Church convention, someone said something about Portland being "the City of Roses." The name didn't really go anywhere for the next 17 years. Then, Mayor Harry Lane spoke before the 1905 Lewis and Clark Centennial Exposition and declared that the city needed a festival of roses. Two years later, the festival of roses began. It and the nickname have been going strong ever since.
2. Bridgetown
Here's the thing about Portland: It has a lot of bridges.
3. Rip City
On February 18th, 1971, the Portland Trail Blazers, then in their first season, were playing against the Los Angeles Lakers. The Lakers were ahead, it seemed all hope was lost. Then, guard Jim Barnett sank a shot from way downtown. Blazers announcer Bill Schonely, overcome with excitement, shouted: "Rip city! Alright!" It had nothing to do with anything. It was perfect.
4. P-Town
Some people call Portland P-town. I've never met these people, but I'm sure they lead rich, colorful lives.
5. Stumptown
In the mid-to-late 1840's, Portland's population was growing fast. People were settling farther and farther away from the city and trees had to be cut down to make way for new roads. While there were plenty of workers to do the cutting, there was no one to remove the stumps. So, the stumps remained while the city waited for more manpower.
Some people walked on the stumps to avoid the mud. Some people painted the stumps white to make sure the city knew they were still there. When businessman John C. Ainsworth came to town in the early 1850's, he quipped that there were "more stumps than trees." No one was amused, but they'd figured it would be a good nickname.
6. Razorblade City
Portland has a pretty high depression and suicide rate. It gets dark in the winter. The Lifesavas, a local hip-hop group, coined the nickname on their 2007 album, Gutterfly. Despite their name, the suicide rate has not gone down since The Lifesavas got together.
7. PDX
PDX is the airport code for the Portland International Airport. There's an "x" in it, so people think it sounds cool.
8. Little Beirut
Whenever President George Herbert Walker Bush came to town he was always greeted by throngs of protestors. His staffers labeled the city "Little Beirut."
They were all assholes.
CHAPTER 3Bands
If you live in Portland and you aren't in a band, people will look at you funny at concerts. They'll ask: "So, when are you going up?" And you'll say: "Oh, no, I just came to hear some music."
Then, they'll give you the stink eye and back away slowly.
CHAPTER 4Food Carts
As I'm writing this, there are about 700 registered food carts in Multnomah County. Not all of them are in city limits. But believe me, a whole lot of them are. As soon as this book is released, that number will will go up. Actually, that number will probably go up tomorrow, but let's just stick with "about 700." That sounds impressive enough, right?
More and more, when you walk down the street, you'll pass what was until recently an empty lot but now is filled with tiny trailers or little shacks, each serving a different kind of food. If Portland is one giant Shopping Mall, these are the food courts.
You'll find the most impressive collection downtown at SW 9th and Alder. A full city block of carts. All you have to do is walk around and take your pick. It sounds a lot easier than it is.
Cart indecision can be a real problem. If you are one of the lucky ones who can easily make a choice, look around you while you wait for your food. You'll see tourists bewildered by options. You'll see locals taking fake phone calls, walking up and down the block, trying to make it seem like they know what they're doing. You'll see the moment that a group of coworkers realizes that none of them want to go to the same place. Each one will end up walking back to the office alone. And you'll see old pros who've narrowed it down to their two favorite places. Their eyes dart back and forth as they weigh the pros and cons because at this moment, they're facing the most important decision in their lives.
People in other cities are used to seeing hot dog carts, fruit carts, maybe a Halal cart here and there. But in Portland, you get everything. One of my favorite pizzas in the city comes from a cart that's next to my favorite poutine which is next to my favorite milkshake. It's a Cinnamon Toast Crunch milkshake. Jealous?
So why are there this many? The same reason restaurants are so jealous of them: you don't have to pay rent, you don't need to hire a staff, and to be successful, you only really have to know how to make one thing really well. Portland appreciates a specialty. The...
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