Marketing The Million Dollar Practice

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9781619200128: Marketing The Million Dollar Practice

What is it like to start over at age 48? Dr. Bill Williams tells his compelling story of climbing the seven mountains of success after falling into the abyss that captures so many professionals. Marketing the Million Dollar Practice is not just about ads, email campaigns or having a social media presence. The difference between a good practice and a spectacular practice comes from learning life lessons and applying them to the business of dentistry. Marketing The Million Dollar Practice delivers valuable insights, useful tactics and essential systems; not just in dentistry but for all professional practices...

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About the Author:

Dr. Bill Williams is a highly acclaimed practicing dentist and an expert in dental marketing and management. During his 25+ years of practice, he has built several multi-million dollar practices, most recently taking a start-up practice from zero to over five million in just ten years. His consultancy, Solstice Dental Advisors, equips dentists by implementing strategies to grow and improve their bottom line. Dr. Williams is a Master of both the Academy of General Dentistry and the International College of Craniomandibular Orthopedics. He completed the American Academy of Implant Dentistry Maxi-Course and the Misch Implant Institute and is board eligible for Diplomat status in the American Board of Implant Dentistry. Over his career, he has been featured at Dr. Omer Reed s Napili VIII: The Million Dollar Roundtable, lectured for Quest Seminars, Myotronics, the AAID, Bioresearch, the annual meeting of the Academy of General Dentistry, international conferences of the International College of Craniomandibular Orthopedics in Japan, Canada and Italy, was Senior TMJ Instructor for the United States Dental Institute and was the founder of TMJ Framework, a mini-residency for head, neck and facial pain. Dr. Williams was named the Small Business Person of Year in Gwinnett, was the recipient of the Ron Lamb Award from the Christian Dental Society and is the co-founder and director of Kenya Medical Outreach, Inc. Dr. Williams is an author, clinician, teacher and mentor in addition to founding and operating his Suwanee Dental Care private practice His wife and he live in Suwanee, GA where they are senior associate pastors of Glory City Church. They have two adult sons, William and Tyler.


Dr. Bill Williams is the master at common sense marketing for a dental / medical practice - or any business! In this book, he masterfully translates from his real-life stories, how to apply business and marketing principles into winning solutions for business growth, and improved relationships with customers and patients alike. This book presents a candid and open look at strategies and thinking and philosophies and practices that work - and some that don't work! Even if only a few of his hundreds of examples and stories works for any given reader, or if by learning what not to do, it would be well worth the read. Dr. Williams shows exactly why it's better to copy genius than to invent mediocrity. - Lee Ostler DDS --Lee Ostler, D.D.S.

Dr. Williams journey, well described as the backdrop to his success, brings into focus the need for a plan as well as your soul (your passion). His time tested techniques will assure success no matter where you are in your career. Your own unique specialness and desire to succeed will be the wind that fills the sails that are made of the tips found within the pages of this book. How high you want to go is limited only by your imagination and determination to succeed. Bill can show you a way. --Dr. Nicholas Meyer

I met Bill 15 months ago at his TOp Gun seminar. I have been a client of his consulting group since that time using coaching primarily. This book is a must read for any dentist. I have been practicing 25 years with considerable success. Regardless of past accomplishments, the information in this book leads to even greater success and understanding of what we are really trying to do. Thanks Bill for contributing so much! --Dr. Jeffery Cummings

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