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Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy - Softcover

Yunker, John

 
9781618220493: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy
Softcover
ISBN 10: 1618220497 ISBN 13: 9781618220493
Verlag: Byte Level Research, 2017

Inhaltsangabe

Succeed Globally. Passport Not Required. You don’t need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides: A process for creating world-ready products, websites, and software Cultural insights into China, Russia, Germany, Brazil, India, and more Tips for localizing text, images, icons, and pictures for the world New rules of the translation economy In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global—and avoid costly and embarrassing mistakes along the way. In addition, you’ll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way. About the author: John Yunker is the world’s leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client’s Guide to Translation Agencies.

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Über die Autorin bzw. den Autor

John Yunker is a writer of short stories, novels, and plays. The Tourist Trail began as a short story by the same name and won the Phoebe Journal 2010 Fiction Prize. His full-length play Meat the Parents was a finalist in the 2014 Centre Stage New Plays Festival and 2015 AACT New Plays Contest semi-finalist. His one-act play Little Red House was published in the literary journal Mason's Road, and produced in 2014 by the Studio Players Theatre in Lexington, Kentucky. He is editor of the anthology Among Animals: The Lives of Animals and Humans in Contemporary Short Fiction and is co-founder of Ashland Creek Press, a publisher devoted to environmental and animal rights literature.

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Verlag
Byte Level Research
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1618220497
ISBN 13 
9781618220493
Einband
Taschenbuch
Anzahl der Seiten
258
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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