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The Business of Design 2e: Balancing Creativity and Profitability - Hardcover

Granet, Keith

 
9781616899981: The Business of Design 2e: Balancing Creativity and Profitability
Hardcover
ISBN 10: 1616899980 ISBN 13: 9781616899981
Verlag: Princeton Architectural Press, 2021

Inhaltsangabe

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

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Über die Autorin bzw. den Autor

Keith Granet, a leading expert on the business of design, is the founder of Granet and Associates, a management consulting and licensing agency; Studio Designer, a digital platform for the interior design industry; and the Leaders of Design Council, an organization of design professionals focused on community and mentorship. Granet lives with his husband and their two sons in Los Angeles.

Von der hinteren Coverseite

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between.

Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

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Verlag
Princeton Architectural Press
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
1616899980
ISBN 13 
9781616899981
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
224
Kontakt zum Hersteller
Princeton Architectural Press
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