Paul Rand: Inspiration and Process in Design (logo and branding legend Paul Rand's creative process with sketches, essays, and an interview) - Hardcover

 
9781616898595: Paul Rand: Inspiration and Process in Design (logo and branding legend Paul Rand's creative process with sketches, essays, and an interview)
Hardcover
ISBN 10: 1616898593 ISBN 13: 9781616898595
Verlag: Moleskine Books, 2019

Inhaltsangabe

Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.

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Über die Autorin bzw. den Autor

Steven Heller is the foremost expert on Paul Rand. He was an art director at the New York Times, where he now writes the Visuals column, and currently serves as co-chair of the MFA Design Department at the School of Visual Arts in New York.

Von der hinteren Coverseite

Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children’s books, logos, and personal work.

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Verlag
Moleskine Books
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1616898593
ISBN 13 
9781616898595
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
144
Herausgeber
Bell Eugenia
Kontakt zum Hersteller
Moleskine Srl
https://www.moleskine.com/home/

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