In this inspiring and optimistic story of a green revolution in the making, a veteran science and technology journalist shows how the unrelenting efforts of a small band of grassroots activists have discovered ways to make solar a practical retail energy solution. The crucial driver for the adoption of solar energy has not been technology but policy. Focusing on initiatives in Germany, he describes the use of the "feed-in tariff" as the most successful policy mechanism yet invented to spur on widespread deployment of solar energy. Turning to California, the author reviews the efforts of policy wonks to create new schemes to make solar affordable at the municipal level. Pioneers in both tree-hugging Berkeley and golf-playing Palm Desert have united in common cause, and other towns and cities are planning to follow suit. As with other emerging trends, as California goes so goes the rest of the country.
Concluding with a positive view of the future, the author describes the creativity of many startups fueled by venture capital. Innovation is being applied to every part of the process, from silicon production to financing and installation. The details may still be uncertain, but there’s no doubt that the solar revolution is underway.
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Bob Johnstone (Melbourne, Australia) is the author of Brilliant!: Shuji Nakamura and the Revolution in Lighting Technology; We Were Burning: Japanese Entrepreneurs and the Forging of the Electronic Age; and Never Mind the Laptops: Kids, Computers, and the Transformation of Learning. He has also contributed numerous articles on technology to Forbes, Nature, New Scientist, MIT Technology Review, Wired, and the Far Eastern Economic Review.
INTRODUCTION....................................................................................................................................11NOTE ON TERMINOLOGY.............................................................................................................................1911. A Most Exciting Adventure...................................................................................................................2312. To Hell with the Generals...................................................................................................................3513. Cells and Gasoline..........................................................................................................................4714. Camel with the Fridge on Top................................................................................................................5715. Skunk the Government........................................................................................................................6516. End of "Solar Socialism"....................................................................................................................7717. Like a Snowball Down a Mountainside.........................................................................................................8718. Alpha Male..................................................................................................................................9719. Glorious SMUD...............................................................................................................................10510. Beware the Camel's Nose.....................................................................................................................11511. Land of the Rising Solar....................................................................................................................12312. Leaving the Army to Fight...................................................................................................................13513. A Persuasive Demonstration..................................................................................................................14714. Solar Proliferator..........................................................................................................................15515. Escape from STAWAG..........................................................................................................................16716. Electricity Rebels..........................................................................................................................17717. An Ecological Masterpiece...................................................................................................................18318. Making of Solar Valley......................................................................................................................19719. Catching Rays in Fog Town...................................................................................................................21120. Solar's Not for Sissies.....................................................................................................................22121. A Tale of Two Cities........................................................................................................................23522. FIT USA?....................................................................................................................................24523. Exit Hippies, Enter Stanford MBAs...........................................................................................................25924. Good Soldiers...............................................................................................................................27525. Mirrors without Smoke.......................................................................................................................28326. Ballad of a Thin Film.......................................................................................................................29327. Efficiency, Efficiency, Efficiency..........................................................................................................30528. Accidental Emperor..........................................................................................................................31729. Nano Solar..................................................................................................................................325EPILOGUE: NO SWITCHING BACK.....................................................................................................................331APPENDIX: Magic Crystals: A Nonscientist's Guide to How Solar Cells Work........................................................................335ACKNOWLEDGMENTS.................................................................................................................................337SOURCES.........................................................................................................................................339INDEX...........................................................................................................................................371
Larry Kazmerski did not hesitate: he had to prevent the president of the United States from killing himself.
Jimmy Carter had designated May 3, 1978, as Sun Day, "to inform the general public, industry, and labor about solar technologies and to demonstrate the sun's potential in meeting America's energy needs." Now here he was, the chief executive himself, on the appointed day—a Wednesday, as it happened—visiting the brand-new US national Solar Energy Research Institute. The site chosen for SERI was a rocky mesa at the base of South Table Mountain just outside Golden, Colorado, home of Coors Beer and the last resting place of William Frederick "Buffalo Bill" Cody. Predictably, the sun was refusing to cooperate. In fact, as Kazmerski, then a young researcher who was the as-yet-unbuilt laboratory's first specialist in photovoltaic solar cells, recalled, "The day President Carter arrived, the weather changed, the sleet and snow were coming down—it was just miserable out there."
Carter had made it clear that he wanted to actually see things. Problem was, the lab was so new there was hardly anything to show him. Somehow at short notice the staff had rustled up a few bits and pieces. On his tour of the hastily assembled equipment, the raincoat-clad chief executive paused to inspect a solar array, borrowed at short notice from the Jet Propulsion Laboratory in Pasadena, California. "Back then, these things weren't sealed so well, and here's our president reaching out to wipe away some of the snow off this array," Kazmerski told me. "I grabbed his hand because I thought, My God—we might have the first president here electrocuted from photovoltaics!"
Not that Carter, a US Navy-trained nuclear engineer, was ignorant about solar energy or its potential. Like many people, the president had obviously been captivated by this space-age technology, which promised to help deliver the nation from its dependence on imported oil. "Nobody can embargo sunlight," Carter declared pointedly in his speech to the sodden...
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