Positioned Right - The Forces Shaping the Future of Direct Selling and Network Marketing [Paperback] Gordon Hester - Softcover

Inhaltsangabe

Positioned Right is a comprehensive look at the direct selling industry as a distribution channel and business opportunity. It shows why both are meaningful and proven in the global marketplace with sales near $200 billion a year in over 170 countries with 120 million direct selling entrepreneurs. Most importantly, it examines the four key areas where this industry must evolve to ensure an even better future. The need to evolve is both urgent and important. Positioned Right is a transformational blueprint that can ensure that direct selling remains relevant as a distribution channel and business opportunity. Gordon Hester's new book, Positioned Right, focuses on why direct selling is a meaningful and proven distribution channel and business opportunity. More importantly, it explains the need for the Industry to evolve to ensure its continued relevance in the marketplace. Positioned Right identifies the key areas that are ripe for evolution and recommends a path forward for the Industry which is "Direct Selling is a customer-centric industry". Being a customer-centric industry means that people from the industry will have to get used to more measured revenue increases. Direct Selling channel has been known for fast, exponential growth. But such growth is not sustainable in any company or industry. It’s critical that people from the industry change their mindsets and expectations about what success means for them.

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