Consumershift: How Changing Values Are Reshaping the Consumer Landscape - Hardcover

Hines, Andy

 
9781614660033: Consumershift: How Changing Values Are Reshaping the Consumer Landscape
Hardcover
ISBN 10: 1614660034 ISBN 13: 9781614660033
Verlag: No Limit Enterprises, 2011

Inhaltsangabe

ConsumerShift presents a New Dimensions of Consumer Life Model for making sense of how consumers are changing along two primary dimensions: inner dimension changes being driven by predictable long-term shifts in values, and outer dimension changes in society, technology, the economy, etc. This New Dimensions model thus provides a framework for understanding how consumers are changing.
 
These inner and outer dimension changes are forecast to come together into seven clusters of consumer need states. These need states in turn are brought to life in the form of a representative future personas. Finally, a customization kit is provided for readers and their organizations--whether in business, government, non-profits, or education--to customize the personas to the specific needs of their organizations.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Andy Hines is Lecturer and Executive-in-Residence at the University of Houston’s Graduate Program in Futures Studies, with more than twenty years of experience as an organizational, consulting, and academic futurist. He also speaks, workshops, and consults through his firm Hinesight. Hines enjoyed earlier careers as a consulting futurist with Coates & Jarratt, Inc. and as an organizational futurist with The Kellogg Company and The Dow Chemical Company.
 
Hines is motivated by a professional hunger to make foresight practical and useful, and he believes that foresight can help deliver the insight that is so needed in today’s organizations and the world. His goal is to infect as many change agents as possible with this message. In the past year, he has appeared on several radio and television programs, including KRIV-26 News and the CBS “Early Show.”

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
No Limit Enterprises
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1614660034
ISBN 13 
9781614660033
Einband
Gebundene Ausgabe
Anzahl der Seiten
292
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9781614660378: Consumershift: How Changing Values Are Reshaping the Consumer Landscape

Vorgestellte Ausgabe

ISBN 10:  1614660379 ISBN 13:  9781614660378
Verlag: No Limit Publishing, 2011
Softcover