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Protecting Consumer Privacy in an Era of Rapid Change (Business Issues, Competition and Entrepreneurship) - Hardcover

 
9781612098487: Protecting Consumer Privacy in an Era of Rapid Change (Business Issues, Competition and Entrepreneurship)
Hardcover
ISBN 10: 1612098487 ISBN 13: 9781612098487
Verlag: Nova Science Publishers Inc, 2011

Inhaltsangabe

In today's digital economy, consumer information is more important than ever. Companies are using this information in innovative ways to provide consumers with new and better products and services. Although many of these companies manage consumer information responsibly, some appear to treat it in an irresponsible or even reckless manner. And while recent announcements of privacy innovations by a range of companies are encouraging, many companies - both online and offline -- do not adequately address consumer privacy interests. This book proposes a normative framework for how companies should protect consumers' privacy.

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Verlag
Nova Science Publishers Inc
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1612098487
ISBN 13 
9781612098487
Einband
Gebundene Ausgabe
Anzahl der Seiten
112
Herausgeber
Garfield Allison M., Houghton Samuel P.
Kontakt zum Hersteller
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Verantwortliche Person
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