To the Cloud: Big Data in a Turbulent World - Hardcover

“To The Cloud presents an insightful, engaging look at the evolution and consequences of the cloud computing paradigm...This is a must read for anyone who wants to get a real picture of cloud computing. Summing Up: Highly recommended.”

In the wake of revelations about National Security Agency activities-many of which occur "in the cloud"-this book offers both enlightenment and a critical view. Cloud computing and big data are arguably the most significant forces in information technology today. In clear prose, To the Cloud explores where the cloud originated, what it means, and how important it is for business, government, and citizens. It describes the intense competition among cloud companies like Amazon and Google, the spread of the cloud to government agencies like the controversial NSA, and the astounding growth of entire cloud cities in China. From advertising to trade shows, the cloud and big data are furiously marketed to the world, even as dark clouds loom over environmental, privacy, and employment issues that arise from the cloud. Is the cloud the long-promised information utility that will solve many of the world's economic and social problems? Or is it just marketing hype? To the Cloud provides the first thorough analysis of the potential and the problems of a technology that may very well disrupt the world.