Winner of the CMI Management Book of the Year 2016
"An engrossing masterclass from two business school academics in how companies can develop high-quality products with limited resources." --Independent ""The book is enlivened by fascinating case studies" --Financial Times "This book lists practical solutions for companies who want to do more innovation with less, no matter where you are in the world."--Henry Chesbrough, Faculty Director, Garwood Center for Corporate Innovation at UC Berkeley's Haas School of Business, and author, Open Innovation "The authors make a compelling case for a feedback-rich economy that is restorative and regenerative rather than extractive, heading for the "upcycle." (They) are to be congratulated for their stimulating guide to the future."--The Ellen MacArthur Foundation "Frugal innovation is now becoming a strategic business imperative in developed economies, where consumers demand affordable and sustainable products. No business leader in the 21st century can ignore the paradigm shift fully described in this book." --Carlos Ghosn, Chairman and CEO, Renault-Nissan AllianceWinner of the CMI Management Book of the Year 2016
Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking. This book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead. The book explains:
How to achieve mass customization, using low-cost robotics, inexpensive product design and virtual prototyping software.
How consumers and other external partners can help develop products
How to implement sustainable practices, such as the production of waste-free products
How to change the corporate culture to become more frugal
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