Publicity to the Rescue: How to Get More Attention for Your Animal Shelter, Humane Society, or Rescue Group to Raise Awareness, Increase Donations, Recruit Volunteers, and Boost Adoptions - Softcover

Inhaltsangabe

Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families, and increase adoptions.

In Publicity to the Rescue, you’ll learn online and offline tactics including how to:

• Get ready for the media with a strong message, brand, and online presence
• Craft irresistible and compelling stories the media will love
• Spread the word by leveraging marketing tools you already have
• Get social with bloggers and strategically use social media
• Gain word-of-mouth support and build buzz by cultivating a network of fans

Get practical advice, along with creative ideas, inspirational case studies, and examples of real press releases that will help you plan and implement your own publicity campaign.

Publicity doesn’t have to be complicated, expensive or scary. Even if you’re a bit shy or introverted, using just a few simple publicity tactics, you can spread the word about the great things you’re doing to help the animals!

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