Inhaltsangabe
First, how to get ideas shows you how to condition your mind to become 'idea-prone,' utlize your sense of humor, visualize your goals, rethink your thinking and conquer your fear of rejection. Then, it gives you a proven technique for producing ideas on demand. This expanded edition of the best-selling classic is even more inspiring than the first, with new examples, stories, and quotations; and new chapters on turning failures to your advantage, and enlisting the aid of your friends to create a rich, idea-including environment. About the authorjack foster spent 35 years working in the creative departments of major advertising agencies, the first ten as a writer, the last 25 as a creative director. He won dozens of advertising awards, including being named "creative person of the year" by the los angeles creative club.
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