Cognitive Consistency: A Fundamental Principle in Social Cognition - Hardcover

Bertram Gawronski, PhD, is Professor of Psychology at the University of Texas at Austin. His research investigates the mental underpinnings and behavioral consequences of spontaneous and deliberate evaluations of objects, individuals, groups, and social issues. Dr. Gawronski's work has been recognized with honors including the Theoretical Innovation Prize from SPSP, the Career Trajectory Award from SESP, the Early Career Award from the International Social Cognition Network, the Early Researcher Award from the Ministry of Research and Innovation of Ontario, and the Charlotte-and-Karl-Bühler Award from the German Psychological Society. He is a fellow of APS, SESP, and SPSP.

Fritz Strack, PhD, is Professor of Psychology at the University of Würzburg, Germany. His research focuses on reflective and impulsive processes underlying social behavior. Dr. Strack's work has been recognized with the Theoretical Innovation Prize from the Society for Personality and Social Psychology, the Thomas M. Ostrom Award from the Person Memory Interest Group for outstanding lifetime contributions to theory and research in the field of social cognition, and the Wilhelm Wundt Medal from the German Psychological Society for outstanding achievements in the field of psychology.