The Real World Guide to Fashion Selling and Management - Softcover

Sherman, Gerald J.; Perlman, Sar

 
9781609019334: The Real World Guide to Fashion Selling and Management
Softcover
ISBN 10: 1609019334 ISBN 13: 9781609019334
Verlag: Fairchild Books, 2014

Inhaltsangabe

This "sales bible" for the apparel and retail industries is now updated with successful sales and management principles and features current information on social media, content marketing and retail in the digital world.

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Über die Autorinnen und Autoren

Gerald J. Sherman is co-founder and partner of Sherman & Perlman, LLC, a public relations and integrated marketing company. He has served as vice president of sales and marketing for several well-known fashion apparel corporations and has been a lecturer and coordinator at sales and marketing seminars both nationally and internationally. He has held adjunct teaching positions at the Fashion Institute of Technology in New York, Lynn University in Boca Raton, Florida, Miami International University of Art and Design in Miami, Florida and at Johnson and Wales University, College of Business, North Miami, Florida, USA.

Sar Perlman is a veteran writer and journalist whose more than 100 articles have appeared in national and regional publications such as Car and Driver, Power and Motoryacht, Art and Antiques, Wildlife Art, Millionaire, Boca Raton, Florida International, South Florida Sun-Sentinel, and others. He is a partner at Sherman & Perlman, LLC, a public relations and integrated marketing company.

Von der hinteren Coverseite

Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic "behind the label" success stories, and how to anticipate-not just keep up with-today's global marketplace. New to this Edition: - Expanded to cover professional selling in retail beyond fashion - New sections on Business-to-Consumer (B2C) retail sales management - New chapter digital and social media in sales including - Covers top sales management strategies and software tools, and how they can be used to increase productivity and time management Emphasizes how to find a job, networking, and building relationships Instructor's Guide available

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Verlag
Fairchild Books
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1609019334
ISBN 13 
9781609019334
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
352
Kontakt zum Hersteller
EDITIONS GALLIMARD
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Assago Milano
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