A Practical Approach to Merchandising Mathematics, Revised 1st Edition, is dedicated to helping students master the mathematical concepts, techniques, and analysis utilized in the merchandise buying and planning process. Students will review basic maths concepts; learn how to use typical merchandising forms; become familiar with the application of computerized spreadsheets in retailing; and recognize the basic factors of buying and selling that affect profit. This peer-reviewed new edition of the text brings together assortment planning, vendor analysis, markup and pricing, and terms of sale into one comprehensive resource for students who will be involved with the activities of merchandise buying in the retail industry.
PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395406. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.
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Linda M. Cushman is an associate professor of Retail Management in the Department of Marketing at Whitman School of Management, Syracuse University, USA. Her research appears in journals such as the Journal of Fashion Marketing and Management, Customer Relationship Management, and the Journal of Shopping Center Research.
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Buchbeschreibung Fairchild, 2012. New York, 2012; paperback, pp. 299, cm 22x28. Artikel-Nr. 3349094