Codestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs - Hardcover

Pope, Atlee Valentine; Brown, George F., Jr.

 
9781608320530: Codestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs
Hardcover
ISBN 10: 1608320537 ISBN 13: 9781608320530
Verlag: Greenleaf Book Group LLC, 2010

Inhaltsangabe

This thought-provoking book by two global strategy experts delivers a proven approach for solving a company's most difficult growth challenges. To create value for your customers and capture value for your shareholders, the authors describe how to unlock the secrets of your customer chains. CoDestiny goes far beyond theory by presenting unique ideas, approaches, and tools to put your firm on a path toward profitable growth. The authors present actionable plans that can be implemented immediately and deliver concrete results. The in-depth framework yields comprehensive, consistent, and foolproof go-to-market strategies and get-to-market implementation plans. Relying on decades of real world experience, the authors illustrate their growth maximization techniques with powerful case studies. The authors deliver powerful advice for any business, from start-up to market leader, with any product line, in any industry, in any location. Follow the sure path to tremendous growth with CoDestiny.

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Über die Autorin bzw. den Autor

George F. Brown, Jr., is CEO and co-founder of Blue Canyon Partners, and has held senior leadership roles at a number of organizations, including CEO of DRI/McGraw-Hill, President of ICF Kaiser Consulting, and Theodore Roosevelt Professor of Economics at the U.S. Naval War College. Before becoming President of Blue Canyon Partners, Atlee Valentine Pope worked in corporate finance at the First National Bank of Chicago and established and led Baker & Company's Business-to-Business consulting practice (now part of JD Power and Associates).

Von der hinteren Coverseite

This thought-provoking book by two global strategy experts delivers a proven approach for solving a company's most difficult growth challenges. To create value for your customers and capture value for your shareholders, the authors describe how to unlock the secrets of your customer chains. CoDestiny goes far beyond theory by presenting unique ideas, approaches, and tools to put your firm on a path toward profitable growth. The authors present actionable plans that can be implemented immediately and deliver concrete results. The in-depth framework yields comprehensive, consistent, and foolproof go-to-market strategies and get-to-market implementation plans. Relying on decades of real world experience, the authors illustrate their growth maximization techniques with powerful case studies. The authors deliver powerful advice for any business, from start-up to market leader, with any product line, in any industry, in any location. Follow the sure path to tremendous growth with CoDestiny.

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Verlag
Greenleaf Book Group LLC
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
1608320537
ISBN 13 
9781608320530
Einband
Gebundene Ausgabe
Anzahl der Seiten
316
Kontakt zum Hersteller
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Verantwortliche Person
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