Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management and Professional Development) - Hardcover

Care, John; Bohlig, Aron

 
9781608077441: Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management and Professional Development)
Hardcover
ISBN 10: 1608077446 ISBN 13: 9781608077441
Verlag: Artech House Publishers, 2014

Inhaltsangabe

Every high-tech sales team today has technical pros on board to "explain how things work," and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical background - all spelled out step-by-step by a pair of technical sales experts with decades of eye-popping, industry-giant success under their belt.

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Über die Autorin bzw. den Autor

John Care is managing director at Mastering Technical Sales LLC. He holds a B.Sc. with honors in chemical engineering from Imperial College, London and is a contributing member of the M.B.A. Advisory Council for the Fox Business School of Temple University, Philadelphia. Aron Bohlig is the co-founder of a strategic and financial advisory boutique focused on internet companies. He earned his MBA from the Wharton School of the University of Pennsylvania.

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Verlag
Artech House Publishers
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1608077446
ISBN 13 
9781608077441
Einband
Gebundene Ausgabe
Auflage
3
Anzahl der Seiten
383
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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