Today's Business Communication: A How-to Guide for the Modern Professional (Corporate Communications Collection) - Softcover

Snyder, Jason L.; Forbus, Robert

 
9781606496725: Today's Business Communication: A How-to Guide for the Modern Professional (Corporate Communications Collection)
Softcover
ISBN 10: 1606496727 ISBN 13: 9781606496725
Verlag: Business Expert Press, 2014

Inhaltsangabe

This handy guide to excellent business communications is perfect for both college students and business professionals. Whether preparing for a career, launching a career, or advancing in a career, the savvy professional understands that every organization expects employees to be exceptional business communicators. Today's Business Communication: A How-To Guide For The Modern Professional, is the how-to guide that leads readers through the most frequently encountered business communications situations. Two business partners who are also business school professors share their combined thirty years of marketing and communication experience with readers in this accessible, entertaining, and informative guide. The authors enhance the readers' experience through anecdotes from clients and students.

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Über die Autorinnen und Autoren

Jason L. Snyder, PhD, received his PhD in Communication Sciences from the University of Connecticut in 2007. He is currently an Associate Professor at Central Connecticut State University, where he teaches managerial communication. His research on workplace email privacy was awarded the 2011 Article of the Year award from the Journal of Business Communication. Dr. Snyder is a member of the International Association of Business Communicators, Association for Business Communication, and National Communication Association. Dr. Snyder is also a partner in Zimpal Group, a communications consulting firm.

Robert Forbus, PhD has worked with for-profit and not-for- profit organizations, providing them with marketing and communications expertise for nearly 30 years. He holds a PhD in Marketing Communications from the University of Connecticut. Furthermore, he is an Associate Professor of Marketing at Southern Connecticut State University, where he teaches both graduate and undergraduate courses. He is also a partner in Zimpal Group, a communications consulting firm, and a member of the American Marketing Association.

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Verlag
Business Expert Press
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1606496727
ISBN 13 
9781606496725
Einband
Taschenbuch
Anzahl der Seiten
142
Kontakt zum Hersteller
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
Niederlande