Service Thinking: The Seven Principles to Discover Innovative Opportunities - Softcover

Hastings, Hunter; Saperstein, Jeff

 
9781606496626: Service Thinking: The Seven Principles to Discover Innovative Opportunities
Softcover
ISBN 10: 160649662X ISBN 13: 9781606496626
Verlag: McGraw-Hill Education Ltd, 2014

Inhaltsangabe

This book will introduce you to Service Science, Management and Engineering (SSME)-a term introduced by IBM to describe service science, which is the application of science, management, and engineering disciplines to tasks that one organization beneficially performs for and with another. The authors detail the disciplines, principles, insights and tools of SSME that are now ready to transition to the mainstream business world with transformative effect. They coin the new term 'Service Thinking' to communicate this mainstream business transformation. It includes expository case histories of the service thinking-based transformation of familiar businesses, illustrating the seven principles of service thinking, with compelling examples and clear direction for application.

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Über die Autorin bzw. den Autor

Hunter Hastings has occupied the posts of Chief Marketing Officer in a global consumer products business, Chief Executive Officer in a Silicon Valley start-up enterprise, and Senior Partner in a global consulting company. He is currently serving as adjunct faculty at Hult International Business School, the largest global graduate business school.

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Verlag
McGraw-Hill Education Ltd
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
160649662X
ISBN 13 
9781606496626
Einband
Taschenbuch
Anzahl der Seiten
168
Kontakt zum Hersteller
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
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