New, expanded edition With a 2024 preface and new opening chapter, "Norms of beauty and fashion are inseparable from the class struggle," both by Mary-Alice Waters. How do capitalism's cosmetics and fashion "industries" play on the emotional, sexual, and economic insecurities of women and adolescents to generate profits? Why are the ever-changing dominant standards of "beauty" always those of the ruling class? How did women become "the second sex," and how can this product of class-divided society be ended? How has the entire structure of oppression been weakened by the accelerated integration of women into the workforce worldwide? In the early 1950s, a lively debate on these issues was sparked by an article in the US socialist newsweekly the Militant exposing the ruthless profit drive of the giant cosmetics monopolies. Today this exchange, Cosmetics, Fashion, and the Exploitation of Women, is recognized as a classic of Marxism, providing an introduction to the origins of the oppression of women--and the road toward our emancipation. "An extraordinary contribution to the role of the cosmetic industry with the cultural, political, social, and economic restrictions imposed upon women -- and what can be done about it. Eloquent, original, and unreservedly recommended..."--Midwest Book Review "Provides a lively and surprisingly timely historical lesson in the ever-raging controversy surrounding women, beauty, and oppression." --Ms.
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Evelyn Reed (1905-1979) joined the communist movement in 1940 and remained a leading member of the Socialist Workers Party until her death. An active participant in the women's liberation movement of the 1960s and 1970s, she was a founding member of the Women's National Abortion Action Coalition and spoke on women's rights in cities a0round the world. She is the author of many works on the origins of the oppression of women and the fight for their emancipation. These include Woman's Evolution (1975), which has been translated into six languages. "Joseph Hansen (1910-1979) was a longtime leader of the Socialist Workers Party and a member of its National Committee from 1940 to 1975. Editor of the Militant, International Socialist Review, and Intercontinental Press. Hansen joined the Communist movement in 1934 and served as secretary to Leon Trotsky in Mexico 1937-40. Mary-Alice Waters (1942- ), a member of the Socialist Workers Party National Committee since 1967, is president of Pathfinder Press and editor of New International magazine. She joined the Young Socialist Alliance in 1962 and Socialist Workers Party in 1964. She has helped lead the SWP's work nationally and internationally, especially in defense of the Cuban Revolution as well as the fight for women's liberation. Waters was YSA national secretary, then chairperson (1967-68). She covered the 1968 student-labor uprising in France for the Militant and edited that working-class newsweekly from 1969 through the early 1970s. She has edited more than thirty-five books on the Cuban Revolution as well as more than a dozen other titles. Waters has spoken in the United States and around the world on the Cuban Revolution and its lessons for working people and youth everywhere."
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