Investment-Centric Innovation Project Management: Winning the New Product Development Game - Hardcover

Investment-Centric Innovation Project Management

Buch. Zustand: Neu. Neuware - Written by a leading expert in the aerospace, cleantech, defense, energy and manufacturing sectors, this seminal reference empowers companies big and small to carry out their innovation programs with the smallest investment risks and highest probability of successful commercialization.Key Features[[Recasts the innovation process away from focusing on the widget to what an eventual buyer actually buys: a purpose realized through functions.[[Establishes a formal taxonomy of innovation along three axes: the integrated product, the ready product, and the schema product. Associates each one with their respective, distinguishing features of development and commercialization.[[Presents key success factors, priorities and work sequence throughout the development journey, including the all-important innovation landscape that must be quantified first.[[Provides a complete road map for the evolution of the original idea, anchored at the formalism of the technology readiness level methodology.[[Identifies the many pitfalls of the design process, the pursuit of intellectual property, and the securing of funds to sustain the innovation journey.[[Leads the reader, step-by-step, through the process of securing the first client, the second client, and the ultimate commercial roll-out.[[Highlights the multitudinous factors that go into the ramping-up of the business from technology development to commercial operations, with an emphasis on what works, what doesn't, and what to watch out for when looking further afield the supply chain.[[Points out the sources and nature of the risks (known, unknown, and unknowable) stalking the innovator along the way, and the means to corral them effectively and pro-actively.[[Ties in several fundamental elements of the authors other book Investment-Centric Project Management, especially in the areas of leadership, project management, unit transformations, personnel and work execution. Artikel-Nr. 9781604271515

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