Content Strategy Masterclass: The Definitive Guide for Content Strategy - Softcover

Inhaltsangabe

The content marketing revolution is in full force. Content strategy is needed to win the war on the web, and it's difficult to learn when you're short on time. That's where The Content Strategy MasterClass comes in. The fourth book for author Byron White, it's the gateway to a vault of information, including templates, plans, samples and an online certification program that's like a GPS for content strategy.

One of the original content marketing revolutionaries, Byron White is chair of Content Marketing Conference and founder of WriterAccess, a content creation platform connecting 25,000+ customers with 14,000 writers, editors, translators, content managers and content strate-gists. He’s founded several other businesses over the years, including a content marketing agency supporting more than 100 clients with big names like Walmart, Salesforce, Iron Mountain and many more.

Enjoy the insights, methodology, and technology featured in the book, and explore the resources and online certification designed to help you deliver on your content marketing goals and advance your career.

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