The Complete Guide to Running Successful Workshops & Seminars Everything You Need to Know to Plan, Promote and Present a Conference Explained Simply: ... & Present a Conference Explained Simply - Softcover

In this new book, you will learn the ins and outs of planning a workshop, from general decisions about how long the event will last to the minute details such as where each person will check in and sit. This complete guide will teach you how to effectively target and communicate with your audience so you can give your attendees the information they were missing. You will learn about the basics of leading a training program, such as what characteristics you should portray to show your authority and credibility, as well as the general structural elements of a workshop, seminar, and conference. This comprehensive book will help you define the reason why you are holding a workshop, and will teach you to succinctly create an objective for your participants so that you are destined for success. You will even learn how to evaluate and measure your success during and after the event to prove your true effectiveness and determine your program's strengths and weaknesses. Filled with information about how to build a budget, planning, scheduling and get funding for your workshop, this book addresses the financial aspect of holding an hour, day, or weekend workshop so that you can adequately allocate your money. This comprehensive guide has it all - and will teach you everything you need to know to plan, promote, and present a conference.

Copywriter and marketing consultant Kristie Lorette is passionate about helping entrepreneurs and businesses create copy and marketing pieces that sizzle, motivate, and sell. It is through her more than 14 years of experience working in various roles of marketing, including running an event and wedding planning service of her own for four years, that Lorette developed her widespread expertise in advanced business, marketing strategies, and communications. Lorette earned her B.S. in marketing and B.S. in multinational business from Florida State University, and her M.B.A. from Nova Southeastern University."