The Complete Guide to Selling and Marketing to Affluent Customers Everything You Need to Know to Attract and Keep Wealthy Customers: Everything You Need to Know to Attract & Keep Wealthy Customers - Softcover

The world is full of potential customers, but there are none more desirable than the wealthy. Cognizant of their investments and purchases, marketing a product or service to affluent clients can be difficult, but for those that manage to make it happen, it's possible to quickly build a wealthy clientele by word-of-mouth and effective service. With this book, your business will soon become a top producer for the world's most prominent, richest people.

This book guides you through the tight rope walk of selling to the affluent: It shows you how you can attract the world's top customers and keep them with you for the long haul. In this book, you will learn everything you need to know to sell yourself and your ideas to anyone, especially the wealthy. You will learn how to affirm idea and avoid sinking it, as well as discover various styles of persuasion that will effectively reach your audience. This book also teaches you about the fundamental process of building a relationship with your target audience and how to mirror your clients' ideals and beliefs.

Interviews with successful salespeople and affluent men and women are included in this book, and their advice has been compiled to show you exactly what you can do to reach this demographic. Discover what rich people want and what they are willing to buy, and give them reasons why to say yes. State your case clearly with memorable personal touches in your sales pitch, and you'll immediately reach your audience exactly as outlined in this book.

Tamsen Butler is a freelance writer and editor. She is the personal finance blogger for Banks.com, as well as the featured expert for LoveTo-Know.com s Ask the Mortgage Expert. She has also written for TheBudget-Fashionista.com as well as other fun financial sites. She has two vibrant children and stays busy with graduate school, writing, and volunteer work."