Marketing de Guerrilla: Secretos Para Obtener Grandes Ganancias Con Su Pequena O Mediana Empresa - Softcover

Levinson, Jay Conrad; Savage, Steve

 
9781600375125: Marketing de Guerrilla: Secretos Para Obtener Grandes Ganancias Con Su Pequena O Mediana Empresa
Softcover
ISBN 10: 160037512X ISBN 13: 9781600375125
Verlag: Morgan James Publishing llc, 2009

Inhaltsangabe

When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following:

The fastest-growing markets for the 21st century, with suggestions on how to reach them.

Special strategies for forming strategic marketing alliances with other businesses.

The latest tactics for independent contractors & those who do business on the telephone.

Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow.

Management lessons for the entrepreneur in the 21st century.

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Über die Autorin bzw. den Autor

Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association. STEVE SAVAGE is director of seminars for Guerrilla Marketing International in Latin America. About him, Jay Levinson says, ""Steve is the greatest, most brilliant and gutsy guerrilla experimenter I know, willing to take the risks that one must take on the ladder to the top, where he is now perched.""

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Verlag
Morgan James Publishing llc
Erscheinungsdatum
2009
Sprache
Spanisch
ISBN 10 
160037512X
ISBN 13 
9781600375125
Einband
Tapa blanda
Auflage
3
Anzahl der Seiten
432
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar