Selling in the Real World: Modern Methods That Develop and Enhance Today's Sales Professional - Softcover

Following graduation from Kent State Univ, Larry went into sales & applied the same intensity & effort that got him successfully through college. His 1st sales position was with one of America's leading sales orgs, Xerox and within his 1st year, Larry was honored as Rookie of the Year. The next 2 years he lead the branch in sales & was awarded Top Sales/Marketing Rep for Northern Ohio. His career in sales is filled with success from high profile companies like Gen Electric Consulting Corp, Gen Data Comm, McDonnell Douglas & Prime Computer. Having been trained in virtually all of the best sales training programs, Larry decided it was time to apply his training & experience that would help other sales personnel to achieve the success & enjoyment he has experienced in 30 years of sales. From that desire, he created Larry Sternlieb Seminars, a sales training methodology based on his experience & the LSS training technique where it uses 'real world' practices geared for the 21st Century.