Microtrends: The Small Forces Behind Tomorrow's Big Changes

A high-ranking pollster surveys the power of microtrends, identifying seventy-five forces that are influencing America and the global community, from religion and politics to food and entertainment. Simultaneous.

MARK PENN was Dubbed "the most powerful man in Washington you've never heard of" by The Washington Post. Penn is the worldwide CEO of Burson-Marsteller. He was pollster to President Clinton in his 1996 re-election campaign, and has been an adviser to Senator Hillary Rodham Clinton, Microsoft Chairman Bill Gates, numerous corporations, and 25 foreign heads of state. E. KINNEY ZALESNE has served as a White House Fellow, Counsel to U.S. Attorney General Janet Reno, and Executive Vice President and President of two national social-change organizations.