Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage - Softcover

Reseña del editor

'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency.

Biografía del autor

Mitchell Goozé is the president and founder of Customer Manufacturing Group. A seasoned general manager, he has headed divisions of large corporations and has served as CEO of several independent firms, always focusing the company strategy on the most important person in business . . . the customer.

Ralph Mroz is a noted proponent of the concept of converting marketing functions to a hierarchical process that is stable and repeatable, and integrates seamlessly with Product Development and Sales. His article, "The Synchronous Marketing Process" (May, 1998, Industrial Marketing Management) was the first to describe in detail an over-arching, consistent and measurable marketing process.