Verwandte Artikel zu Ultimate Guide to Google Ads

9781599186733: Ultimate Guide to Google Ads
Softcover
ISBN 10: 159918673X ISBN 13: 9781599186733
Verlag: Entrepreneur Press, 2020

Inhaltsangabe

Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google’s Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition include:

  • Powerful bidding strategies using remarketing lists for search ads
  • New ad extension features
  • Automation capabilities using scripts
  • Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google Ads account for your business

Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

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Über die Autorinnen und Autoren

Perry Marshall is the #1 author and world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in “AdWords stupidity tax.”

Mike Rhodes, CEO and founder of WebSavvy, is an international speaker and bestselling author, specializing in Google Ads, Google Analytics, and website conversions.

Bryan Todd is an international marketing consultant and Google Ads expert.

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Verlag
Entrepreneur Press
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
159918673X
ISBN 13 
9781599186733
Einband
Taschenbuch
Auflage
6
Anzahl der Seiten
268
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Simon and Schuster Netherlands BV
info@simonandschuster.nl

Herculesplein 96
Utrecht
3584 AA
Niederlande