Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business - Softcover

Schiefelbein, Jill

 
9781599186085: Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business
Softcover
ISBN 10: 159918608X ISBN 13: 9781599186085
Verlag: Entrepreneur Press, 2017

Inhaltsangabe

When Good Communication Skills Aren't Enough

Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using “ums” and “uhs.” To get your message across, you have to find a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line.

Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Convert’s Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you’ll learn how to:

  • Apply the four-stage listening matrix to drive your audience to action
  • Use sales call outlines that facilitate buy-in to avoid death by sales script
  • Create value-filled, magnetic marketing that educates and attracts buyers
  • Add value to your products and services with videos and webinars
  • Develop persuasive presentations with the TEMPTaction model

    So grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today.

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    Über die Autorin bzw. den Autor

    Professional wordsmith Jill Schiefelbein works with businesses who want to increase customer retention, improve the product experience, and attract new consumers by using education-centered communication strategies.

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    Verlag
    Entrepreneur Press
    Erscheinungsdatum
    2017
    Sprache
    Englisch
    ISBN 10 
    159918608X
    ISBN 13 
    9781599186085
    Einband
    Taschenbuch
    Anzahl der Seiten
    264
    Kontakt zum Hersteller
    Nicht verfügbar
    Verantwortliche Person
    Simon and Schuster Netherlands BV
    info@simonandschuster.nl

    Herculesplein 96
    Utrecht
    3584 AA
    Niederlande