Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business - Hardcover

Martin, Patricia

 
9781598691344: Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business
Hardcover
ISBN 10: 1598691341 ISBN 13: 9781598691344
Verlag: Platinum Press, 2007

Inhaltsangabe

Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. RenGen is about the rise of the next "renaissance generation" - an emerging section of the American public who are enlightened, creative, and eager to challenge the status quo.
RenGen draws a new picture of the American consumer as a thinking, expressive person and examines the factors that are giving rise to this renaissance, including:

  • a new class of workers dedicated to creating innovation
  • a growing desire to express new ideas and concepts aesthetically
  • and, a new respect for learning-fueled by the Internet, a medium that links ideas, information, and visuals and connects people aross communities

Based on original research, RenGen gives leaders a lens through which to consider important business decisions.

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Über die Autorin bzw. den Autor

Patricia Martin (Chicgo. IL) is president of LitLamp Communications Group and one of the nation's formost authorities on the rising marketplace created by the convergence of art, entertainment, education, and business. Her clients include Discovery Channel, BankNorth, Unisys, MCI, Sun Microsystems, the Art Institute of Chicago, and the New York Philharmonic. In 1994, she partnered with the Microsoft Corporation to build the blueprint for what is now the Gates Library Foundation.

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Verlag
Platinum Press
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
1598691341
ISBN 13 
9781598691344
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
256
Kontakt zum Hersteller
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Verantwortliche Person
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