iPod, Therefore I Am: Thinking Inside The White Box - Softcover

A music lover’s astonishing account of his obsession with the iPod, and a fascinating look at the phenomenon that has revolutionized the way we hear music.
First came fire, the wheel, and penicillin...and then, according to Dylan Jones, a compulsive album collector, music journalist, and multi award-winning men’s magazine editor, the next great invention to bless the human race was the iPod, Apple’s groundbreaking mp3 player. Small, sleek, and sexy, but with the capacity to hold up to ten thousand songs, the iPod has stunned music lovers and gadget enthusiasts around the world. It has delighted indie-rock college kids and elderly jazz fans, classical musical buffs and teenage hip-hop hustlers, almost no technology has so seamlessly crossed the great divide.
In iPod, Therefore I Am, Jones tells the story of his own entrée into this exponentially growing cult, taking the reader on a hilariously candid journey through his lifelong addiction to all genres of music, however unfashionable. Along the way, he gives a tantalizing behind-the-scenes look at the genesis of the iPod, from its original conception by Steve Jobs, the man who famously reinvented Apple Computer, to the landmark design of Jonathan Ive, the innovative designer who has become a legend in his own time. Behind it all, we get an insight into the way that the iPod has radically transformed the way we approach music, listen to music, and possess music—turning all of us into curators. Appendices containing Jones’s top playlists and his expert tips on getting the most out of your iPod make this love song to the iPod as practical as it is entertaining.

Dylan Jones is the editor-in-chief of British GQ. A four time Magazine Editor of the Year award winner, he was formerly the editor of Arena and i-D. He has also been an editor at the Face, the Sunday Times and the Observer. His previous book, Jim Morrison: Dark Star, was a New York Times bestseller.