Focus: Use Different Ways of Seeing the World for Success and Influence - Hardcover

Halvorson, Heidi Grant, Ph.D.; Higgins, E. Tory, Ph.d.

 
9781594631023: Focus: Use Different Ways of Seeing the World for Success and Influence

Inhaltsangabe


We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.

Showing how promotion/prevention focus applies across a wide range of situations from selling products to managing employees to raising children to getting a second date, Halvorson and Higgins show us how to identify focus, how to change focus, and how to use focus exactly the right way to get results. Short, punchy, and prescriptive, Focus will help you see not just what’s going on around you? but what’s underneath.

Visit the author's website at www.heidigranthalvorson.com for a special pre-order giveaway.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor


Heidi Grant Halvorson, Ph.D., is a social psychologist, speaker, and author of Succeed. She is the associate director for the Motivation Science Center at the Columbia University Business School.

E. Tory Higgins, Ph.D., is the Stanley Schachter Professor of Psychology at Columbia University and professor of management at the Columbia Business School, where he also serves as director of the Motivation Science Center.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Weitere beliebte Ausgaben desselben Titels

9780142180730: Focus: Use Different Ways of Seeing the World for Success and Influence

Vorgestellte Ausgabe

ISBN 10:  0142180734 ISBN 13:  9780142180730
Verlag: Penguin Publishing Group, 2014
Softcover