Verwandte Artikel zu Googled: The End of the World As We Know It
Inhaltsangabe
Critically examines the influence of Google on today's dynamic media landscape, profiling company founders Larry Page and Sergey Brin while offering insight into their lucrative business processes and assessing the internal and external threats that may inhibit the company's future prospects.
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Über die Autorin bzw. den Autor
Ken Auletta has written the “Annals of Communications” column and profiles for The New Yorker since 1992. He is the author of eight books, including Three Blind Mice, Greed and Glory on Wall Street, and World War 3.0. In naming him America’s premier media critic, the Columbia Journalism Review said, “No other reporter has covered the new communications revolution as thoroughly as has Auletta.” He lives in Manhattan with his wife and daughter.
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Googled: The End of the World as We Know It
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Hardback. Zustand: Good. In Googled, esteemed media writer and critic Ken Auletta uses the story of Google s rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees. Inside the Google campus, Auletta finds a culture driven by brilliant engineers in which even the most basic ways of doing things are questioned. His reporting shines light on how Google has been so hugely successful and why it could slip. On one hand, Auletta reveals how the company has innovated, from Gmail, Google Maps, and Google Earth to YouTube, search, and other seminal programs. On the other, he charts its conflicts: the tension between massive growth and its mandate of Don t be evil; the limitations of a belief that mathematical algorithms always provide correct answers; and the collisions of Google engineers who want more data with citizens worried about privacy. More than a comprehensive study of media s most powerful digital company, Googled is also a lesson in new media truths. Pairing Auletta s unmatched analysis with vivid details and rich anecdotes, it shows how the Google wave grew, how it threatens to drown media institutions once considered impregnable and where it is now taking us all. Artikel-Nr. 00107012723
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Googled: The End of the World as We Know It
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Hardback. Zustand: Very Good. In Googled, esteemed media writer and critic Ken Auletta uses the story of Google s rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees. Inside the Google campus, Auletta finds a culture driven by brilliant engineers in which even the most basic ways of doing things are questioned. His reporting shines light on how Google has been so hugely successful and why it could slip. On one hand, Auletta reveals how the company has innovated, from Gmail, Google Maps, and Google Earth to YouTube, search, and other seminal programs. On the other, he charts its conflicts: the tension between massive growth and its mandate of Don t be evil; the limitations of a belief that mathematical algorithms always provide correct answers; and the collisions of Google engineers who want more data with citizens worried about privacy. More than a comprehensive study of media s most powerful digital company, Googled is also a lesson in new media truths. Pairing Auletta s unmatched analysis with vivid details and rich anecdotes, it shows how the Google wave grew, how it threatens to drown media institutions once considered impregnable and where it is now taking us all. Artikel-Nr. 00106672057
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Googled: The End of the World As We Know It
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Zustand: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Artikel-Nr. 00109502800
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Googled: The End of the World As We Know It
Verlag:
Penguin Press (edition First Edition), 2009
ISBN 10: 1594202354
ISBN 13: 9781594202353
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Hardcover. Zustand: Fair. First Edition. With dust jacket. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Artikel-Nr. 1594202354-7-1-29
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Googled: The End of the World As We Know It
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Zustand: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Artikel-Nr. N19L-00537
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Googled: The End of the World As We Know It
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Zustand: As New. Like New condition. Very Good dust jacket. A near perfect copy that may have very minor cosmetic defects. Artikel-Nr. E11A-04391
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Googled: The End of the World As We Know It
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Zustand: Good. Good condition. Good dust jacket. With remainder mark. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Artikel-Nr. E16E-02619
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Googled : The End of the World as We Know It
Verlag:
Penguin Publishing Group, 2009
ISBN 10: 1594202354
ISBN 13: 9781594202353
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Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 3780343-6
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Googled: The End of the World As We Know It
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Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1594202354I2N00
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Googled: The End of the World As We Know It
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1594202354I4N00
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