An award-winning coauthor of No Opportunity Wasted reveals how thinking like a designer can solve some of today's greatest challenges, demonstrating ten ground-breaking design principles in which products and methods were reinvented for the greater good.
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Warren Berger is an award-winning journalist and author who has written for The New York Times Magazine, Wired, GQ, Reader's Digest, The Los Angeles Times Magazine, Business 2.0, and New York Magazine. His work appeared in the 2002 Best Business Stories of the Year. He is the author of Advertising Today, Hoopla, and coauthor of Nextville and No Opportunity Wasted, which was featured on The Oprah Winfrey Show twice. He is also the creator and editor of One, an acclaimed national magazine concentrating on advertising and design.
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