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The Fisherman's Guide To Selling: Reel in the Sale - Hook, Line, and Sinker: Making the Sale, Hook, Line, and Sinker - Softcover

DiMisa, Joe

 
9781593377465: The Fisherman's Guide To Selling: Reel in the Sale - Hook, Line, and Sinker: Making the Sale, Hook, Line, and Sinker

Inhaltsangabe

Cast the right bait, and reel in the sales!

Sales expert Joseph DiMisa draws on his experience as a seasoned saltwater fisherman to explain how to land the big one, or sale, through the eyes of an angler. In The Fisherman's Guide to Selling, DiMisa explains strategies used for catching everything from small fish (frequent transactional sales) to big game fish (a GBP 100k+ account). Handy sales tips, useful checklists and a bounty of clever fishing metaphors complement the content to describe a successful sales process that any salesperson will benefit from:

  • knowing what the fish (clients) are biting
  • keeping the tackle box full
  • casting a wide net and checking the lines
  • and preparing for rough seas ahead

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Über die Autorin bzw. den Autor

Joseph DiMisa has 15 years of experience in Direct Sales and Marketing Management, Training, Operations, Compensation and Quota Setting, Strategy Planning, and Telephone Sales. He has consulted with startup and large organizations including BellSouth, Chase Manhattan, and Cingular. DiMisa is currently head of the Sales and Marketing Practice at Sibson Consulting, a division of the Segal Company.

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