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The Google Way: How One Company Is Revolutionizing Management As We Know it - Softcover

Bernard Girard

 
9781593271848: The Google Way: How One Company Is Revolutionizing Management As We Know it
Softcover
ISBN 10: 1593271840 ISBN 13: 9781593271848
Verlag: No Starch Press, 2009

Inhaltsangabe

Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again - the way we work, how organizations are controlled, and how employees are managed.

Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Google's inovations in depth-many of which are far removed from the best practices taught at the top business schools.

As you read, you'll see how much of Google's success is due to its focuts on users and automation. You'll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers and important role to play in a major corporation's growth. Finally, Girard speculates about the limits of Google's business model and discusses the challenges it will face as it continues to grow.

Google's culture is one of innovation. Why not make that spirit of innovation you own?

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Über die Autorin bzw. den Autor

Bernard Girard is the author of several books on management and has consulted for some of the world's best-known firms. He lectures globally on Google's management strategies and ways they can be applied to businesses of all kinds.

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Verlag
No Starch Press
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
1593271840
ISBN 13 
9781593271848
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
248
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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