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Designing the Editorial Experience: A Primer for Print, Web, and Mobile - Softcover

Cezzar, Juliette; Apfelbaum, Sue

 
9781592538959: Designing the Editorial Experience: A Primer for Print, Web, and Mobile
Softcover
ISBN 10: 1592538959 ISBN 13: 9781592538959
Verlag: Rockport Publishers, 2014

Inhaltsangabe

In a world of media that seems to be ever-changing, how do we define a newspaper, magazine or journal? Are we drinking our morning coffee on a Sunday as we sit down and read our newstablet? Look around any doctor’s office waiting room and you will find two people reading the same magazine, one holding the paper version, another on their phone.

 
With so many medium options, designers need to evaluate the best formats to convey an editorial vision. In Designing the Editorial Experience, authors Sue Apfelbaum and Juliette Cezzar will discuss what it means to design for multiple media. It features advice from professionals in both the design and editorial fronts —and digital strategists too— about what is constant and what is changing in the field.
 
Inside, you will find examples of the best editorial design being produced today. In addition, explore the audiences for content, what forms the content takes, and how workflows are managed. This book provides a primer on the elements of editorial design that result in rich, thoughtful, and rewarding editorial experiences.

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Über die Autorin bzw. den Autor

Sue Apfelbaum is a writer, editor, and consultant who works with brands to create meaningful content experiences. Based in New York, she was formerly the editorial director for AIGA, the professional association for design, and editor of RES magazine. She writes about design for Communication Arts, Surface, Adobe, and Red Bull Music Academy. 

Juliette Cezzar is a designer, author, and educator based in New York City. She is the Director of the BFA Communication Design and BFA Design & Technology programs at Parsons / The New School. She is the author-designer of four books: Office Mayhem (Abrams), Paper Pilot, Paper Captain, and Paper Astronaut (Universe / Rizzoli). http://juliettecezzar.com

Von der hinteren Coverseite

There's never been a more rewarding and challenging time to be designing reading experiences. How we create magazines, newspapers, journals, blogs, and any other periodical, whether print or digital, is as much influenced by time-tested principles as by recent thinking about readers and how they're engaging with content. How do designers respond to the need for a continuous experience across media as technology continues to evolve? What are the opportunities for print in this new landscape where information is everywhere?
This series of conversations, case studies, and elementary principles is an essential guide for both advanced design students and editorial designers seeking to broaden their practice. The book combines the wisdom of experts in a variety of roles, visual examples from publications with a variety of approaches to the contemporary publishing landscape, and a set of plain-spoken elements essential to editorial design on every platform.
Featuring case studies on publications such as Bloomberg Businessweek, BuzzFeed, The Guardian, Huffington Post, New York Magazine, The New Republic, Paper, Pitchfork, Vanity Fair Italia, and more.

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Verlag
Rockport Publishers
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1592538959
ISBN 13 
9781592538959
Einband
Taschenbuch
Anzahl der Seiten
224
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Verantwortliche Person
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