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Package Design Workbook: The Art and Science of Successful Packaging - Softcover

Silva, John; DuPuis, Steven

 
9781592537082: Package Design Workbook: The Art and Science of Successful Packaging
Softcover
ISBN 10: 1592537081 ISBN 13: 9781592537082
Verlag: Rockport Publishers, 2011

Inhaltsangabe

The Art and Science of Successful Packaging

This comprehensive guide provides designers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. Package Design Workbook addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book breaks down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.

This guide also offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects were on the consumer and the client.

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Über die Autorin bzw. den Autor

Steven DuPuis is president of DuPuis, a strategic design firm he began over 20 years ago in Los Angeles. Today, DuPuis is an international strategic brand-design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums including the Kellogg School of Management. Steven’s personal design work is part of the permanent collection in the U.S. Library of Congress.
John Silva is vice president and creative director of DuPuis and has been with the firm for over 15 years. Complementing his design experience, John also has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. John is currently serving as creative director for clients including Nestlé, Kellogg’s, Mars Petcare, Farmer John, Dole, and Baxter Pharmaceuticals.

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Verlag
Rockport Publishers
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1592537081
ISBN 13 
9781592537082
Einband
Taschenbuch
Anzahl der Seiten
240
Kontakt zum Hersteller
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Verantwortliche Person
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