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Recycling & Redesigning Logos /anglais: A Designer's Guide to Refreshing & Rethinking Design - Softcover
Inhaltsangabe
Book by Hodgson Michael
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Reseña del editor
Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Graphic Recycling and Redesign: Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there.
Biografía del autor
Michael Hodgson is the principal and creative director of Ph.D, a Santa Monica based design firm whose work is executed across a wide range of mediums including environmental graphic design, books, web, print, motion graphics, and as Visual Personalities, Ph.D’s patent pending blend of branding, logo, and identity.
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- VerlagROCKPORT
- Erscheinungsdatum2010
- ISBN 10 1592536115
- ISBN 13 9781592536115
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten192
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Recycling and Redesigning Logos: A Designer's Guide to Refreshing and Rethinking Design
Verlag:
Rockport Publishers Inc., 2010
ISBN 10: 1592536115
ISBN 13: 9781592536115
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Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9781592536115. Artikel-Nr. 9970105
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