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Brand Identity Essentials: 100 Principles for Designing Logos and Brands - Hardcover

Buch 1 von 5: Design Essentials

Wozniak, Curt; Budelmann, Kevin; Kim, Yang

 
9781592535781: Brand Identity Essentials: 100 Principles for Designing Logos and Brands
Hardcover
ISBN 10: 159253578X ISBN 13: 9781592535781
Verlag: Rockport Publishers, 2010

Inhaltsangabe

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

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Über die Autorin bzw. den Autor

Kevin Budelmann is president of People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. Yang Kim is the firm's vice president and creative director. Kevin and Yang co-founded the firm in 1997 as BBK Studio, and together they oversaw its successful rebranding as People Design in 2007. Curt Wozniak is a copywriter with People Design; he joined the firm in 2008. http://www.peopledesign.com

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Verlag
Rockport Publishers
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
159253578X
ISBN 13 
9781592535781
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
208
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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