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Designer's Research Manual: Succeed in Design by Knowing your Clients and What they really need (Design Field Guide) - Softcover

Buch 3 von 4: Design Field Guide

Visocky O'Grady, Jennifer; O'Grady, Ken

 
9781592535576: Designer's Research Manual: Succeed in Design by Knowing your Clients and What they really need (Design Field Guide)
Softcover
ISBN 10: 1592535577 ISBN 13: 9781592535576
Verlag: Rockport Publishers, 2009

Inhaltsangabe

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

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Über die Autorin bzw. den Autor

Associate Professor Jenn Visocky O'Grady is a graduate of the Kent State University Visual Communication Design program (B.S., & M.F.A.), and has been teaching at Cleveland State since the spring of 1999. She is also co-founder and principal of Enspace Inc. Ken Visocky O’Grady is an Assistant Professor of Visual Communication Design. He holds his BS/MFA from Kent State University. In addition to his teaching duties, Ken is a Principal at the Enspace Creative Group, a company that he co-founded in 1998 with his wife Jennifer.

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Verlag
Rockport Publishers
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
1592535577
ISBN 13 
9781592535576
Einband
Taschenbuch
Anzahl der Seiten
192
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Verantwortliche Person
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