The Best of One- and Two-color Graphics - Softcover

Chen Design Associates; Templin Brink Design

 
9781592533022: The Best of One- and Two-color Graphics

Inhaltsangabe

Explores ways to stretch a budget by using limited colors without compromising style.

Graphic design using limited or single colors not only offers a less expensive alternative to costly four and five color printing but also offers a range of bold effects from somber and elegant to edgy and bold. As the saying goes, less is more, and the work that is showcased in these pages clearly illustrates the truth and merit in this saying.

One-color and two-color printing, although more common than four-color printing, often carries with it a stigma of looking cheap compared to four-color pieces. This book puts that myth to rest by showing how truly dynamic effects can be achieved with simple, inexpensive one- and two-color design and printing. Besides its simplicity, it has a style all its own, which can convey sophistication, elegance, and integrity.

Included is a color finder section designed to show readers a variety of color combinations for various projects such as logos, packaging, book jackets, and posters. Each featured project is shown in thumbnail size in 15 to 20 different single or two-color combinations.

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Über die Autorin bzw. den Autor

Chen Design Associates is a top design firm in San Francisco whose work has been described as communicating artistry, intelligence, progressiveness and elegance. Their work includes web design, promotions, branding and identity and packaging. Templin Brink Design was launched in 1998 by Joel Templin and Gaby Brink. Their clients include AT&T, Pixar and Levi Strauss & Co. Brink Design is based in San Francisco, USA.

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