Logo Design Workbook: A Hands-on Guide to Creating Logos - Softcover

Morioka, Noreen; Adams, Sean

 
9781592532346: Logo Design Workbook: A Hands-on Guide to Creating Logos
Softcover
ISBN 10: 1592532349 ISBN 13: 9781592532346
Verlag: Rockport Publishers, 2006

Inhaltsangabe

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"

In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.

The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Sean Adams and Noreen Morioka are partners at AdamsMorioka, a Los Angeles-based strategy and communications firm with offices in Beverly Hills and New York. AdamsMorioka has been globally recognized by every major competition and publication, including Communication Arts, AIGA, Graphis, and the New York Art Director’s Club. Adams is the national president and past national board member of AIGA, and past president of AIGA Los Angeles. www.adamsmorioka.com

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Rockport Publishers
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
1592532349
ISBN 13 
9781592532346
Einband
Taschenbuch
Anzahl der Seiten
240
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9781592530328: Logo Design Workbook: A Hands-On Guide to Creating Logos

Vorgestellte Ausgabe

ISBN 10:  159253032X ISBN 13:  9781592530328
Verlag: Rockport Publishers Inc., 2004
Hardcover